A White Label on Tier 1 markets. SEO and PPC traffic. A retention team that turned a one-time player acquisition into a stable, profitable asset — without overloading the bonus budget.
A new White Label product entering Tier 1 markets. The operator was betting on expensive but high-quality traffic — SEO aggregators and PPC. This type of traffic only pays off with a consistently high player LTV, so Retenza's task was clear: not just "send emails," but build a full retention system from scratch.
Retenza joined from day one and handled the entire setup — no setup fee, all configuration costs are borne by Retenza. First payment only upon the start of active cooperation.
All channels and platforms connected, automations configured, staff trained. First month — test traffic with 74 FTDs and 243 deposits.
High conversion in the first month gave the operator confidence to scale purchases. FTDs peaked at 576 per month. In parallel, the retention system was building a loyal player base through strong onboarding: every new player was introduced to the product and its mechanics from the very first touchpoints, forming an engaged segment that sustained performance well beyond the acquisition period.
The operator paused active acquisition and set one clear goal: generate maximum revenue from the existing player base. Retenza continued — and the peak betting volume was reached 7 months after traffic stopped.
"We don't believe the most effective way to communicate with players is offering a bonus. Bonuses deliver instant results, but they train players to expect inflated rewards. Over the long run, you'll lose them — because you won't be able to maintain that level."
Even after FTD acquisition stopped in October 2025, the deposit count consistently stayed above 7,000 per month — a direct result of re-engagement campaigns and VIP retention keeping the existing base active.
Deposit volume stayed high even as FTD numbers fell — the existing base kept funding their accounts actively, confirming that retention strategy held quality without relying on bonuses.
Blue bars = active acquisition phase. The loyal base built during this period continued generating revenue through repeat deposits long after acquisition stopped.
The red dashed line marks the 10% target. Retenza kept the ratio in check without relying on bonus offers as the primary retention tool — protecting long-term LTV.
The peak betting volume was achieved in April 2026 — seven full months after the operator stopped buying new traffic. The player base built during acquisition was effectively monetized far beyond the initial engagement window.
We converted registered players who hadn't yet deposited — some made their FTD over 6 months after registration. This lifted conversion rates and unlocked traffic scaling with affiliate partners.
First touchpoints introduced players to the product and its mechanics through communication — not selling. This grew a loyal segment that formed the foundation for long-term performance.
A deposit today doesn't guarantee one next week. Communications kept players engaged on the product and worked to increase both the average deposit amount and spend per period.
We brought dormant players back through email, SMS, and push — narrow segmentation, right timing, relevant content for each micro-segment. Once back on the site, on-site communication (pop-ups and inbox messages) guided them to a deposit. Two-stage conversion: return the player, then close on-site.
A genuine human connection with each VIP player. The retention rate in this segment was the highest across the entire project — and the most profitable part of the base.
Our goal wasn't to handle more requests — it was to reduce them while keeping the active player count stable. Let the player bet, not talk to support. Over 200 product improvement tasks were submitted to the platform team.
Player support service
Cumulative totals across the entire partnership
High-value player segment
| Month | FTD | Active | Deposits | Deposit Sum | Bets | Bonuses | Bonus Ratio |
|---|---|---|---|---|---|---|---|
|
Feb
2025
|
74 | 74 | 243 | €12,568 | €152,548 | €1,483 | 11.80% |
|
Mar
2025
|
322 | 340 | 1,657 | €93,132 | €1,280,506 | €7,445 | 7.99% |
|
Apr
2025
|
470 | 563 | 3,663 | €230,005 | €3,597,902 | €14,135 | 6.15% |
|
May
2025
|
538 | 721 | 5,174 | €486,198 | €7,430,648 | €27,765 | 5.71% |
|
Jun
2025
|
576 | 802 | 5,943 | €434,488 | €7,683,921 | €29,392 | 6.76% |
|
Jul
2025
|
553 | 872 | 6,703 | €445,541 | €6,320,531 | €29,945 | 6.72% |
|
Aug
2025
|
452 | 849 | 7,383 | €609,141 | €7,943,083 | €31,058 | 5.10% |
|
Sep
2025
|
426 | 816 | 7,539 | €606,735 | €7,448,642 | €42,509 | 7.01% |
|
Oct 2025
|
179 | 605 | 7,341 | €618,458 | €7,095,570 | €59,037 | 9.55% |
|
Nov 2025
|
130 | 516 | 7,597 | €578,702 | €7,816,438 | €61,287 | 10.59% |
|
Dec 2025
|
215 | 616 | 8,681 | €690,665 | €8,965,989 | €48,311 | 6.99% |
|
Jan 2026
|
81 | 535 | 7,311 | €594,027 | €8,236,882 | €59,683 | 10.05% |
|
Feb 2026
|
82 | 549 | 6,717 | €539,987 | €9,028,906 | €61,997 | 11.48% |
|
Mar 2026
|
53 | 493 | 7,059 | €652,379 | €11,747,656 | €59,969 | 9.19% |
|
Apr 2026
|
56 | 480 | 6,438 | €461,300 | €13,975,378 | €43,804 | 9.50% |
|
May 2026
|
42 | 490 | 7,101 | €605,218 | €8,688,837 | €58,767 | 9.71% |
| TOTAL | 4,249 | — | 96,550 | €7,658,543 | €117,413,437 | €636,588 | 8.31% |
The client is satisfied with the results. After a product redesign, they are preparing for the next wave of traffic acquisition and expansion into new markets. Retenza continues to retain players and generates additional profit every month — from traffic that was purchased over a year ago.
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